Our priorities

We focus our sustainability activities and reporting on the issues that are most important – or material – to our business and our stakeholders.

To determine our priorities, we map the issues that our stakeholders are most concerned about – identified through stakeholder engagement – against those that have the biggest financial or operational impact on our business (see materiality matrix below). We then apply the materiality principle to each key issue to help us identify and prioritise the most significant sub-topics.

To create the matrix, we used a tool developed specifically for the information and communications technology (ICT) industry by the Global e-Sustainability Initiative, combined with Vodafone’s own criteria to assess and quantify risk. The assessment is completed at Group with input from teams in each of our local markets.

The matrix below shows our sustainability priorities at Group, based on our last assessment in February 2013. You can find out more about the actions we are taking to mitigate the risks and realise the opportunities associated with these issues in the relevant sections of this report.

Materiality matrix


  1. We no longer report on accessibility at Group. Our efforts to make mobile phones and services easier to use for elderly customers and people with disabilities are made at local level. This work is led by Vodafone Spain and its Foundation, which together act as a centre of excellence on accessibility. See our local market websites for more information.