News release

Vodafone Powers New Kindle Fire HDX with Exclusive Customer Offer

16 October 2013

Vodafone announced today that in an exclusive partnership with Amazon, Vodafone will power the connectivity for the new Amazon Kindle Fire HDX 4G LTE, giving customers ultrafast access to millions of books, movies, music tracks, apps and the internet via Vodafone’s 3G and 4G networks.

Working closely with Amazon, Vodafone has designed a mobile data offer specifically for Amazon Kindle Fire HDX 4G LTE customers. The new tablets have a Vodafone SIM card pre-installed, so when customers turn on their device they will be able to sign up to a Vodafone Internet Starter Pack with just a few clicks. The Vodafone pack offers 5GB data for 3 months, 20GB Amazon cloud storage and vouchers for the Amazon store for a flat one-off fee of €35 in Germany and £25 in the UK. After the three month period expires, customers have the option of signing up to one of Vodafone's data plans.

Vodafone is the only telecoms operator offering the new Kindle Fire HDX 4G LTE directly to consumers through its stores. Customers buying the Kindle Fire HDX 4G LTE from Vodafone will be able to choose from a range of 3G and 4G data price plans, including the Group's popular Vodafone RED proposition, and will benefit from in-store advice and support from Vodafone’s tech experts.

The partnership initially covers all Kindle Fire HDX 4G LTE versions sold in the UK and Germany.

The Amazon Kindle Fire HDX is the latest in Amazon's series of tablets offering high performance, the latest version of Fire OS, and exclusive new features. Vodafone has worked with Amazon since 2010, providing embedded 3G connectivity for generations of Kindle e-readers. Now, for the first time, Vodafone will bring the new Kindle Fire HDX 4G LTE to Europe.

Vodafone's relationship with Amazon is underpinned by the Group's “Machine to Machine” (M2M) technology, which enables consumers to connect devices through a simple sign-up process. Vodafone's M2M technology gives partners the capability to embed a single SIM for deployment across multiple geographies, enabling a wide range of devices and appliances to connect to smart networks and the internet.

Vodafone Group Director of Terminals Patrick Chomet said: "Vodafone has worked with Amazon over the years to provide Vodafone customers with an easy and reliable means of getting the content they want, whenever and wherever they want it. Vodafone and Amazon are offering a great package for those who want to get the most out of their new Kindle Fire HDX 4G LTE while on the move.”

Amazon Vice President of Kindle Europe Jorrit Van Der Meulen said: “The Kindle Fire HDX 4G LTE is our best tablet, and we welcome this extension of our relationship with Vodafone which will give our customers ultrafast access to the vast wealth of digital content available on Amazon.”

For further information
Vodafone Group Media Relations
Tel: +44 (0) 1635 664444
www.vodafone.com/media

About Vodafone
Vodafone is one of the world's largest telecommunications companies with approximately 409 million customers in its controlled and jointly controlled markets as of 30 June 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com