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Vodafone’s reputation depends on earning the trust of our customers. Their loyalty is vital to the long-term success of our business. This section covers a range of issues that we believe play an important part in maintaining customer trust.
Customers can now access an ever-expanding range of features and services on their mobile phones, including picture messaging, downloadable games, music, pictures and video clips, internet and mobile television. These technologies bring significant benefits to our business and personal lives, but can also raise concerns about misuse.
Our aim is to ensure that customers are in control of how they use our services and that our products are accessible to all.
We want our customers to be in control of their personal information – who can see it and who can use it – and aim to create a culture where employees have a clear understanding of how to ensure customer privacy is protected.
Vodafone leads the industry in providing advice for parents and guardians to understand services available via mobile and help young people use them safely.
We aim to offer targeted, relevant marketing messages that add value for our customers and give them a rich experience, while protecting their privacy and giving them control.
We partner with device manufacturers and accessibility organisations to make mobile phones easier to use for customers who are elderly, hard of hearing or visually impaired.
Find out more about how we manage sustainability and view comprehensive performance data.
Download our 2010/11 sustainability report [PDF] and view previous versions.
Find out more about Vodafone‘s approach to sustainability.
