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18 February 2011
Our ever-expanding use of technology is driving the creation of vast stores of personal data in the digital world. But how do we best secure and use this data to create societal and economic value through innovative services? Unlocking its promise is proving complex, in part because key stakeholders – consumers, public authorities and the private sector – have diverse and sometimes conflicting interests.
In January, at the World Economic Forum in Davos, Vodafone’s CEO for the Europe region Michel Combes discussed the possibilities of a brokerage model for personal data. Expanding on his remarks there, we’ve drafted a white paper, Rethinking Personal Data: Vodafone's perspective on creating value through end-user control, transparency and trust (PDF 122kb), that explores the balance between sustaining end-user trust through new trust frameworks and enabling governments and industry to create new economic and social value from personal data.
