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Mobile technology is a source of constant evolution in the information economy. Each element – the networks, devices, platforms, social networks, browsers and applications we encounter on our mobiles – may be developed or provided by a different participant in the ecosystem, and even the users themselves now play a large role in determining how information is created, used and shared.
One of the consequences is that mobile users’ privacy experiences depend on decisions made by participants of widely varying sophistication based all over the world. We’ve created a video that might help illustrate how it all works, and the complications that arise when we try to apply traditional data protection distinctions to this rapidly changing environment.
To safeguard peoples’ privacy and give them the best possible experience, all of the elements need to work harmoniously. There’s a danger in this world of interconnectivity and unclear responsibilities where personal information can be mishandled, or where even our best efforts at ‘privacy-by-design’ are merely sporadic and disconnected islands of activity. Vodafone advocates ‘privacy-by-design across the entire ecosystem, and some of our documents here can explain what we mean and how we think this might best be achieved.
Related articles:
Vodafone's further thoughts on the Future of Privacy and regulation in the EU
Rethinking Personal Data – How a data brokerage model can protect privacy
Vodafone hosts Brussels Roundtable: Building a Culture of Privacy in a Digital World
