Vodafone Group Plc Annual Report 2015


30 years ago, the first mobile phone call on our UK network was made. Since then we’ve grown from a UK mobile company to a multinational telecommunications leader with one of the world’s most powerful brands. 30

Making substantial strategic progress.

It has been a year of continued progress, with increasing signs of stabilisation in a number of European markets and continued good growth in emerging markets. Our strategic investment in Project Spring and unified communications is delivering a clear improvement in our commercial performance.

Project Spring

Project Spring is our two-year, £19 billion investment programme designed to place Vodafone at the forefront of growth in mobile data and the increasing trend towards the convergence of fixed and mobile services. We are now just over one year through the programme and are making great progress.

Consumer Europe

While voice and messaging remain crucial to our customers, the demand for data continues to grow, both through mobile and through fixed. This growth provides a great opportunity for Vodafone and for our customers as we work towards providing the best data experience to more and more customers.


4G population coverage, increased from 32% in September 2013 and increasing to over 90% by March 2016


Dropped call rate, improved from 0.9% in September 2013

Unified Communications

Customers increasingly expect to connect to friends, information and entertainment wherever they are, irrespective of technology. We have grown our capabiliites into next generation fixed access to meet this growing need.


Homes passed in Europe with high-speed internet from our owned infrastructure


We have grown our fixed broadband base by 2.8m over the year through organic growth and the acquisitions of Ono and Hellas Online

Consumer Emerging Markets

Today, fast growing emerging markets in Asia and Africa generate a third of our revenue. We believe that these markets provide a significant future growth opportunity, driven by rising wealth, expanding populations and growing demand for mobile services.


3G coverage in India (targeted urban areas), increasing to 95% by March 2016


3G/4G coverage across AMAP (excluding India), increasing to 84% by March 2016


As businesses increasingly look for more than just mobile services, and make mobility a central part of their strategies, we are becoming a leading total communications provider. Our portfolio includes a range of mobile, fixed, unified communications, Cloud and Hosting and M2M services.


Countries where we now offer IP-VPN services


Countries where we now offer M2M services

A year of significant investment

We have achieved a lot this year. The increased commercial investments we began to make in the prior year have translated into better performance with revenue trends improving in each of the last three quarters.