We are one of the world’s largest mobile communications companies by revenue, operating across the globe providing a wide range of communications services. Our vision is to be the communications leader in an increasingly connected world.



8.4% growth

Adjusted operating profit


2.5% decrease

Free cash flow


26.5% growth

Proportionate mobile customers


12.7% growth

Financial highlights

  • Total revenue of £44.5 billion, up 8.4%, with improving trends in most markets through the year.
  • Adjusted operating profit of £11.5 billion, a 2.5% decrease in a recessionary environment.
  • Data revenue exceeded £4 billion for the first time and is now 10% of service revenue.
  • £1 billion cost reduction programme delivered a year ahead of schedule; further £1 billion programme now underway.
  • Final dividend per share of 5.65 pence, resulting in a total for the year of 8.31 pence, up 7%.
  • Higher dividends supported by £7.2 billion of free cash flow, an increase of 26.5%.

Operational highlights

  • We are one of the world’s largest mobile communications companies by revenue with 341.1 million proportionate mobile customers, up 12.7% during the year.
  • Improved performance in emerging markets with increasing revenue market share in India, Turkey and South Africa during the year.
  • Expanded fixed broadband customer base to 5.6 million, up 1 million during the year.
  • Comprehensive smartphone range, including the iPhone, BlackBerry® Bold and Samsung H1.
  • Launch of Vodafone 360, a new internet service for the mobile and internet.
  • High speed mobile broadband network with peak speeds of up to 28.8 Mbps.

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