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29 November 2016

VODAFONE AND SPARKLE SIGN NEW AGREEMENT FOR MESSAGING SERVICES

Vodafone and Sparkle, the international service arm of Telecom Italia Group and among the top 10 global operators, announce today a new agreement to directly connect their respective SMS messaging hubs to maximise the quality of service for end users of person to person (P2P) and application to person (A2P) messaging.

According to this agreement, Vodafone will offer P2P and A2P SMS termination towards all its Group subsidiaries, while Sparkle will provide termination towards TIM Italy, TIM Brazil, Telecom Personal Argentina for P2P SMS messaging as well as termination for A2P SMS services to all Mobile Operators directly connected to Sparkle.

Alessandro Talotta Chairman and CEO of Sparkle, said “As Sparkle we are always committed to guaranteeing high quality SMS services, Mobile Operator Network protection and traffic monetization and we are glad to continue our successful collaboration with Vodafone, to enhance quality of mobile services towards all our end users.”

Vodafone Carrier Services Chief Executive Officer Brian Fitzpatrick added “Quality of service to customers is at the heart of everything we do and this new agreement with Sparkle will help to ensure a high quality experience in our messaging services.”

For further information:

Vodafone Group

Media Relations
www.vodafone.com/media/contact

About Vodafone Group
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 52 more, and fixed broadband operations in 17 markets. As of 30 September 2016, Vodafone had 470 million mobile customers and 14 million fixed broadband customers. For more information, please visit: www.vodafone.com.