10 December 2013
New Vodafone research conducted across more than 1,700 small and medium enterprises (SMEs) in six European countries has discovered a marked increase in confidence about future growth coupled with a strong commitment to further investment in communications and information technology (ICT) to enhance productivity.
Believed to be one of the largest recent polls of its kind, SME business leaders in the UK, Republic of Ireland, Germany, Italy, Spain and the Czech Republic were asked for their views on current market conditions and future business prospects. Vodafone’s “The connected future for SMEs" report found that:
The Vodafone connected future for SMEs research also analysed SMEs' use of, and attitudes towards investment in, a range of different ICT products and services. Researchers found that:
Vodafone Group Enterprise Chief Executive, Nick Jeffery said: "Small and medium-sized businesses are the engine room of the European economy. To find such a widespread positive outlook is heartening, particularly in some of the hardest-hit Eurozone countries. It's also striking how businesses in towns and cities across Europe share a common view that further investment in technology will be critical to future prosperity."
The research was conducted on behalf of Vodafone Group by specialist B2B research firm Circle Research. A total of 1,736 SMEs were interviewed by telephone and online in the UK, Republic of Ireland, Germany, Italy, Spain and the Czech Republic. The report is available online at:
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Vodafone is one of the world's largest telecommunications companies with approximately 411 million customers in its controlled and jointly controlled markets as of 30 September 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com
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