A Ready Business finds new ways to meet customer demand

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Amazon partnered with Vodafone to deliver great customer experience.

Business Need

Amazon wanted to allow users ease of access to their content, anytime, anywhere. It would also simplify the experience in the extreme. For this to work, the device would need connectivity. Book lovers should be able to buy and download books on the go, in a smooth and elegant manner - with no contracts and no extra payments.


Today Vodafone enables Kindle Paperwhite 3G users have the ability to download a book in more than 150 countries. We provided an intelligent SIM for the Kindle Fire HDX in UK and Germany that recognises its location the moment its activated. Speeding up supply chain delivery which speeds up delivery for customers.


  • Simplifies the process launching hardware in multiple markets around the world, with one global SIM capable of converting to local requirements ensuring customers get local tariffs and Amazon have a single SIM management experience
  • Improves user experience with straight out the box connectivity and 1-Click registration
  • Reduces operational costs with single connectivity contract covering multiple markets