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A new era of productivity, branding and service


Using IoT to help retail businesses thrive in a competitive market

Workers In Warehouse Preparing Goods For Dispatch

Retail outlets are under enormous pressure to maximise every sales opportunity to boost sales and demonstrate greater transparency, stability and control of risk, as well as a clear understanding of regulatory obligations. The focus on costs and investment needs to be balanced against the need to acquire and retain more customers, improving brand loyalty through differentiated products and an excellent customer experience.

Retailers are using IoT to revolutionise the shopping experience by building in-store engagement, enhancing their marketing, monitoring footfall and maximising supply chain visibility. Retail is now all about providing consumers with satisfying and compelling experiences as well as ensuring the shelves are well-stocked.

Every sale is a journey: from desire, to point of sale (real or virtual or both) to purchase. IoT is increasingly powering that journey, gathering data at every step of the way. It’s augmenting retailers’ insights and power. Vodafone is a pioneering global loT player, our ecosystem covers all the bases - from connectivity to analytics to ensuring every ‘thing‘ works wherever it is, whatever its job. We've been working with retailers all over the world to leverage the power of loT.


Simpler, more efficient

IoT solutions provide efficient, cost-effective automated information gathering that is helping to drive significant operational efficiencies, make business processes and practices simpler and more cost efficient and helping energy and utility businesses to engage more with customers in order to increase customer satisfaction.


Case Studies


Jofemar manages its vending machines globally

Case studies15/01/2017

Jofemar has designed ‘J-Suite’, a management tool for vending companies that allows remote control of machines, and assists in increasing output while improving service.

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Admirror is breaking new ground in the advertising industry, using Vodafone IoT connectivity

Case studies06/08/2014

Admirror is a ground-breaking way of advertising that targets customers with subtle and localised messages in mirrors. Now thanks to Vodafone, Admirror could be coming to venues on an international scale.

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A Ready Business finds new ways to meet customer demand

Case studies06/06/2014

Amazon partnered with Vodafone to deliver great customer experience.

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Mswipe boosts card payments in India

Case studies13/05/2014

Mswipe’s solution enables smaller retailers to accept card payments, reducing the cost of doing business. Since its launch in January 2013, the Mswipe solution has rolled out to 7,000 merchants in India.

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New Zealand's iDefigo takes remote security solutions to the world

Case studies25/11/2013

Having identified a security niche, remote locations where infrastructure is not available, iDefigo is now taking its “Mi5 Security” low-power, mobile solution into smart cities around the world. Vodafone provides the connectivity and strategic guidance to go global.

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Track4Services launches innovative Taxi Wi-Fi service with Vodafone M2M

Case studies14/11/2013

Track4Services needed to find a reliable way to connect London taxis to its new sponsored Wi-Fi service. It also needed to make sure the service would be commercially viable.

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Carel adds global service proposal to its portfolio with Vodafone M2M Technology

Case studies23/05/2013

Carel is an Italian industrial climate and refrigeration business. Its customers include OEMs and multinational retailers providing climate controls and equipment for building management. It has manufacturing sites in Italy, China, Brazil and the US. Last year the company generated sales of €160m, roughly 40% per cent of which came from overseas.

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