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Analyst Views | January 2014

For the third year in a row Vodafone’s Machine-to-Machine (M2M) services topped the rankings in Analysys Mason’s independent M2M annual scorecard.

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The third instalment of Analysys Mason’s M2M Carrier Scorecard rates each of the leading communications service providers (CSPs) against a common set of six M2M categories; covering service, strategy as well as network and standards. Analysys Mason praised Vodafone for its vision and ambition, while in regards to customer experience management the company “excelled”.

M2M services are the “internet of things”, helping to create more connected environments and enabling objects to exchange information in real-time. For more than 20 years, Vodafone has connected M2M customers globally and is powering some of the world’s most prominent and successful M2M deployments, which include BMW, Amazon and TomTom.

Commenting on the scorecard, Vodafone’s Director of M2M Erik Brenneis said “This report recognises the effort and focus of our team and highlights the importance of customer experience as a differentiator in this market. As a recognised global leader, we are proud to set the standards for customer service in the M2M market.”

Analysys Mason is an independent research and consulting company specialising in rigorous and unbiased analysis of the telecoms industry.

Morgan Mullooly, Analyst for Analysys Mason’s Enterprise and M2M research stream, said “The global outlook for Vodafone’s M2M business is very positive. We are impressed with its focus on Customer Experience Management and by the way it is adapting to local requirements in countries such as Brazil to realise the huge potential in these markets.”

A snapshot of the report can be viewed below.

Sample pages from the full report and the questionnaire can be found here.

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