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Case Studies | May 2016


Where Is My Bike (WIMB), a Czech start-up, plans to launch a luxury bike tracker to fill a gap at the top end of the bike market

Business Need

For WIMB to be international and get to market fast, it needed a global connectivity service capable of scaling quickly. It also needed price consistency, giving the ability to cost the tracking service in any market.


The WIMB tracking device operates via the Vodafone Managed IoT Connectivity Platform to detect if a bike has been moved, with alerts sent to the owners’ smartphone via a WIMB application. It sends location alerts every 30 seconds, and can detect if the bike is inside a building. Thanks to Vodafone, WIMB can manage all of its SIMs from a single platform, with price consistency, simplifying its global scalability.

Business Benefits

  • Establishes global connectivity from one SIM, managed off one platform, simplifying worldwide go-to-market
  • Provides marketing and launch credibility for a start-up by partnering with a global communications brand
  • Ensures the scalability to cope with planned 20,000 sales in first year, rising to 50,000 on entering US and Australian markets
"Scaling to 20,000 devices in year one would not have been possible without the Vodafone SIMs. I can use the SIMs anywhere in the world, all managed from a single platform. I can activate or switch them off, quickly and simply. Can you imagine working with dozens of separate local SIMs? I would have to make a request and wait three days for something to happen.” Michal Vaclavovic,

Founder, WIMB

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