MooCall

MooCall: Connecting Cows to save the lives of calves and improve farm profitability.

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Case Studies | September 2016

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Business Need

The idea for the Moocall calving sensor came about when one of the Moocall founding team, Niall Austin lost a heifer and her calf due to a difficult calving back in 2010. He had a theory that a device to measure tail movement might be able to predict the onset of calving and brought the idea to the other Moocall founders Michael Stanley and Emmet Savage. After many months of research and development the MooCall device was born, however they needed robust and reliable, global connectivity with roaming capability to ensure that this critical data could be transferred the crucial moment. Vodafone IoT worked closely with MooCall to implement a solution that works seamlessly every time, wherever the cow might be situated.

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Solution

This non-invasive, tail mounted sensor gathers over 600 pieces of data a second. It can accurately predict when a cow is most likely to give birth by measuring tail movement patterns triggered by labour contractions. When they reach a certain level of intensity over a period of time it then sends an alert, via the Vodafone Managed IoT Connectivity Platform, directly to your cell phone or via an app, on average 1 hour prior to calving.

Business Benefits

  • Vodafone’s managed connectivity services allows MooCall to manage all devices from a single platform
  • MooCall have been able to realise seamless expansion to France, Netherland and even as far afield as the US due to Vodafone IoT’s global reach.
  • They’re now able to comfortably work on expanding their product offering into other sectors, safe in the knowledge that the devices are sure to connect.
“Vodafone IoT gives us the roaming capability to get our signal out whatever the location. We have a huge expansion plan and in every case whichever country we’ve signed agreements in Vodafone IoT has their IoT Platforms in those jurisdictions so it makes the globalisation of MooCall seamless” Emmet Savage,

CEO MooCall