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Case study | August 2014

Admirror is a ground-breaking way of advertising that targets customers with subtle and localised messages in mirrors. Now thanks to Vodafone, Admirror could be coming to venues on an international scale.


Business Need

After just three years Admirror had installed thousands of innovative advertising mirrors across its native Netherlands, with plans to expand its installations both at home and abroad. The problem however, was that these mirrors had to be updated manually with new adverts by an engineer. This was a costly and time consuming process. Admirror therefore wanted to improve the efficiency and performance of its platform by making it possible to update adverts remotely.


Vodafone worked with Admirror to create a seamless IoT solution for their advertising mirrors – helping the company to attract new clients and plan for expansion. This new solution automatically checks the Admirror servers wirelessly and downloads updates and new pre-programmed advert playlists frequently. The solution is built on reliable IoT data connectivity provided by the Vodafone 3G modem and SIM combination called MachineLink 3G that is built-in to the mirrors.

Business Benefits

  • By being able to update new mirrors remotely Admirror is now able to expand its business easily
  • Improved dynamic functionality enables Admirror to pitch to national media buying agencies
  • Vodafone’s global IoT coverage means Admirror can think about easily expanding installations abroad
"Vodafone has a team of dedicated IoT professionals that listened to what we needed and came up with a commercial and technical solution that meets our needs now and will grow with us as we expand." Rob Vermeulen,

Founder, Admirror