The changing telecom industry landscape
Vodafone is a trusted connectivity partner with many successful automotive customers. We help them enhance existing in-car services for new vehicle owners. Our customers seek our expertise and technical competency and in turn we offer a truly connected car experience, on top of the existing services offered today through Vodafone Automotive by enabling a car to become a Wi-Fi hotspot. However, the hurdle, which is often seen through the introduction of new technologies; was a hurdle that neither our customers nor Vodafone could not foresee - the changing landscape for telecommunication consumers in Europe. The continued threat, caused by extremists, is filtering into the everyday life. Where once there was freedom to buy a pre-paid mobile SIM and to walk out of the store without any questions asked have gone.
Our new connectivity product
As a Product Manager I work closely with each country to present the product to a wide audience on how a consumer can successfully and legally register for an active Wi-Fi hotspot, which allows the driver and passengers to use the connectivity. Our Internet in the car is a pre-paid connectivity product – positioned as a Wi-Fi product – but categorised differently in every market by the nature of the use of the SIM card.Vodafone’s internet in the car service is live across 17 countries in Europe with a further 5 more to be added by Autumn with 3 Automotive customers and will be extended to other Car Brands as the service evolves.
Senior leaders within various network operators are educated on how a vehicle becomes a Wi-Fi hotspot. The due diligence performed during product development ensures that automotive customers can have a legally compliant service offering for consumers – be it a car or a scooter (Bolt AppScooter launching in 2018).
Our secure and fast connection keeps us ahead of the competition and allows us to deliver an innovative consumer product to the market.
Find out more about Vodafone’s automobile solutions here: http://www.vodafone.com/business/iot/automotive
Written by Demelza Watts-Product Manager, Vodafone Group