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Building on our established customer partnership, Vodafone Global Enterprise is supporting a project for Johannesburg by enabling the “reality mining” of the data from our cellular network.

The majority of us live in cities, and the percentage is growing. Municipal leaders who run the complex network of diverse people, services and aging infrastructure are endlessly searching for more efficient ways to analyse data, anticipate problems and coordinate resources in their cities.

Our customer has developed an initiative to synchronise and analyse efforts among sectors and agencies as they happen, giving decision makers consolidated information that helps them anticipate – rather than just react to – problems. By using tested approaches, cities can manage growth and development in a sustainable way that minimises disruptions and helps increase prosperity.

One city that stands to benefit is Johannesburg, South Africa. The N1 freeway between Johannesburg and Pretoria is now becoming severely overloaded as it carries 160,000 vehicles a day between the two cities. It suffers from heavy congestion as traffic enters Johannesburg in the mornings and leaves at night, since many people work in Johannesburg but live in Pretoria.


The solution

Building on our established customer partnership, Vodafone Global Enterprise is supporting a project for Johannesburg by enabling the “reality mining” of the data from our cellular network.

We are contributing to the analysis of traffic congestion in the city by using the location data collected from the mobile telephones carried by drivers.

Our customer analyses the data we provide and feeds the resulting insights to municipal bodies. They can then respond by, for example, rescheduling public transport, altering the phasing of traffic lights, or reversing the direction of the dynamic middle lane of the road system to accommodate traffic flow.

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