You snooze, you lose: why every second counts in the global expansion race

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Key decision-makers keep businesses moving, but what happens when you can’t reach them. Could unified communications hold the answer?

Today’s device dependent workforce relies on a communications mesh of smartphones, tablets, desk phones and laptops to keep connected and stay productive, but expanding around the world can often leave business communications fragmented – especially in regions or locations with limited fixed-line infrastructure.

Take a business expanding its operations at a regional or international level. To ensure the project timeline stays on track, decision-makers will need to be able to make well-informed and fast decisions. That means giving committee members, department representatives, and other key decision-makers instant access to the information they need to weigh these up. It also means ensuring they can confidently connect with co-workers and systems at all times to complete projects on schedule and secure critical early sales.

Unified communications and the cloud

Cloud-based unified communications (UC) enables employees to share information and collaborate using real-time communication tools such as instant messaging and video conferencing, as well as through enterprise social media tools, on any device through the same unified application. This means the decision-maker travelling abroad to meet suppliers, for example, need not become a bottleneck to the decisions that could ultimately delay a project. Instead they have a means of accessing vital documents that could make or break a decision anywhere, anytime, on any device.

Unified communications enabled by the cloud can vastly increase responsiveness to fellow team members and customers alike. Employees benefit from enhanced call management capabilities, ensuring businesses can keep their teams connected and ensure calls are always routed to the right person first time. This means that critical decisions and customer enquiries can be responded to in a timely manner.

Finding efficiencies

While it is the ability for businesses to become more responsive that makes cloud-based unified communications so compelling, operational efficiencies are another incentive.

For every new store or office that opens around the world, unified communications can create cost savings by replacing PBX hardware, the traditional telephony system, with call management in the cloud. By moving to a flexible OPEX licence model, businesses are able to scale up and down by opening and closing new stores and offices more flexibly. Consumption-based pricing models also mean businesses only pay for what they need.

Ready for tomorrow with Unified Communications

A GigaOm Research survey recently found that 75% of companies now use a cloud platform1, with 54% choosing the cloud for its scalability and an equal number benefitting from the business agility it brings. The cloud is becoming an increasingly valuable facilitator of fast-moving, flexible and growing enterprises.

For the growing enterprise, the scalability of investing in cloud-based services makes business sense. Only businesses that are ready to be responsive, agile and flexible by embracing communications technology will see their operations expand in tomorrow’s fast-changing environment.


Notes

1http://blogs.ca.com/cloud/2013/06/21/this-week-in-cloud-june-20-2013-75-of-organizations-are-using-cloud-centurylink-acquires-appfog-cloud-adoption-is-uneven-and-more/