A report by analyst firm IDC suggests Vodafone’s Project Spring investments into Asia Pacific will enable it to capture enterprise share of wallet as a total communications provider.
The report encapsulates key discussion points and updates provided at the annual Vodafone industry analyst summit held in November 2014. The report specifically enumerates how Vodafone needs to expand its capabilities at scale and expand these capabilities in emerging markets in Africa, Middle East, and Asia Pacific (AMAP) region. In AMAP, the £500 million Project Spring investments over the next three to five years are stated as being key to the transformation into a Total Communications provider.
Key takeaways from the report
- Vodafone is probably the only telco that is "born mobile," but with M&A, Vodafone now has assets in both fixed and mobile networks and capabilities in cloud and hosting, M2M, and enterprise mobility.
- Vodafone's five-year vision (established in FY13) is to be a strong leader and a "first choice" provider of data services for consumers in emerging markets and a major international player in the enterprise market…. to be achieved through the Project Spring investment.
IDC’s assessment of what Vodafone should focus on to scale up and meet its vision of becoming the leading total communications provider in the enterprise market in Asia Pacific:
- Continually expand capabilities in Asia Pacific. Vodafone Global Enterprise's strategies for regional expansions will continue to be built on core connectivity, managed services and best customer engagement. In Asia Pacific, the provider's five key focus areas are: large enterprises and multinationals, M2M, cloud and hosting, unified communications and managed services.
- Build the next-generation network infrastructure. Vodafone has mobile operating companies in 30 countries, and with the acquisition of C&W Worldwide, it is turning its attention toward operations support system (OSS), business support systems (BSS), fixed and mobile infrastructure convergence and software-defined networking (SDN), and network function virtualization (NFV).
- Be the provider of choice in network-connected cloud. Similar to most global service providers in Asia Pacific, Vodafone has also indicated that it plans to offer hybrid infrastructure-as-a-service (IaaS) cloud. Vodafone will be delivering hybrid cloud service and enabling orchestration between its own private (dedicated) cloud and public cloud services.
- Expand on the foundation of converged communications. For the large enterprises and government segments, Vodafone will launch the OneNet Enterprise (based on Cisco HCS) in Asia Pacific in FY15
- Extend market leadership in the area of M2M. Vodafone has experienced good growth in its M2M business. Its proprietary M2M global platform, the Global Data Service Platform (GDSP), is currently available in six countries in Asia Pacific - and is expected to be extended to other markets as part of the Spring investment in Asia.