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With one-quarter of enterprises using, piloting, or planning to use tablets in business, according to Forrester Research, there is clearly a shift in the way in which organisations are communicating both internally and externally.

 

We are seeing a move towards the rollout of corporate IT-driven tablet projects that have a number of enterprise drivers, including the following use cases:

Productivity and collaboration

key-drivers-tablets-enterprise

An alternative to a laptop for certain user groups, the tablet is ideal for business trips, time critical and rapid connectivity to corporate email. In terms of content consumption and presentation, tablets give a richer experience than smartphones.


Mobile access to cloud services

Tablets take the user beyond what paper files and catalogues can deliver with immediate search access to on-device and cloud-based document stores.


Engaging with customers

Creating a customer-engaging experience at point of sale, the tablet supports B2B and B2C demonstrations and product order configuration with a rich, interactive, mobile experience, examples where this can be used are:

  • Front of house: hospitality, media, banking
  • Customer service
  • Logistics and dispatch

These are just a few of the common drivers for what is a new device category. Tablets are creating new and innovative use cases defined by both central IT and user groups themselves. While the benefits are clear, a key challenge for organisations adopting tablet strategies is how to retain visibility and control of cost and corporate data across a tablet fleet that may comprise both employee-owned and corporate devices.

Making a case for the enterprise tablet: series articles

Read Part 2: Productivity and collaboration needs of users

Read Part 3: A lifecycle management approach

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