Emerging markets can be unpredictable; your communications infrastructure doesn’t need to be.
Fluctuating currencies, political strife and natural disasters can all have a dramatic effect on the outlook of a global business. To avoid unnecessary exposure to risk multinational corporations (MNCs) need to always be ready to explore new markets and scale-up or adjust operations.
In order to fully exploit the opportunities offered by emerging markets businesses need to have access to fixed and mobile networks they can rely on. Leveraging these networks to empower their people with information and data enables them to deliver the level of service that customers demand.
Establishing these networks is often easier said than done in markets where consistent connectivity cannot be taken for granted. But there are steps businesses can take to counter the challenges presented by countries where connected technologies may be lacking.
Steps for establishing consistent communications
- The alternative choice
In more developed markets most enterprise communications needs can be accommodated by ubiquitous 3G and 4G networks or optical fibre connections. But in many developing markets, where these connections may not exist or are only just emerging, alternative methods may have to be used to fill the connection gaps. Satellite connectivity can be used as a short-term, back-up or temporary solution to support critical infrastructure and services. Although satellite is not a new technology it is still often the best technology for connecting the most remote or unconnected parts of the globe, both simply and quickly.
- Consolidation is king
When establishing a presence in a new market it is all too easy to fall into the trap of building up a complex web of suppliers, contracts, billing and support, as the business seeks to establish fixed line, fixed data mobile voice, mobile data and broadband connectivity.
- 67% of multinationals agree that having multiple platforms, networks and suppliers can make it hard for businesses to provide effective communications
This challenge becomes even greater when dealing with a market which contains a myriad of different regulations, languages and cultures. The key to addressing this complex and potentially costly problem is through consolidation of communications into one Total Communications services supplier under one contract and with one master service agreement.
This approach can help to alleviate the pain of region-by-region negotiation, giving businesses a simplified experience and added reassurance that they only have to deal with a single supplier.
- Converge fixed and mobile
Not every emerging market is the same and some will be more advanced than others. In emerging markets with readily available broadband connectivity, fixed-mobile convergence (FMC) can help enterprises become more responsive and simplify communications.
FMC enables simple transfers between desk, fixed or mobile devices, by connecting fixed and wireless networks with a single number and voicemail. This removes the physical constraints of a landline and means savings, convenience and mobility, not to mention improved productivity for the offices that may be just getting off the ground.
Businesses must be ready to adapt to unforeseen events that affect their operations and need confidence in their ability to connect employees regardless of where they are operating. MNCs can achieve this by working with a global Total Communications provider that can take away the pain and hassle involved in deploying in new markets, leaving the business to focus on exploring revenue opportunities and expanding operations.