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Digital technologies are becoming strategic to the enterprise; so what can businesses do to extract maximum value and achieve competitive advantage?

All businesses, no matter how large or small, need to focus on how the revolution in digital technologies is impacting their sector, and how they can use technology to stay competitive.

Becoming a digitally-enabled business, however, is not easy. The more laptops, smartphones, tablets, cloud applications and wearables that enter the enterprise, the greater the challenge of finding the resource and skillsets to integrate these into existing infrastructures. There is also the increased risk of security threats resulting from bringing more technologies into the organisation – a key concern for 72% of businesses globally today1.

And every second lost is a competitive advantage gained for another nimble startup. Without the complications of archaic IT infrastructure, smaller businesses can quickly capitalise on cloud technologies, speeding past the enterprise to bring innovative new products and services to market.

Progressive enterprises are recognising the potential competitive advantage of consolidating elements into one place. A Total Communications approach can help simplify mobility and open the door to adding innovative new technologies for competing in the digital age.

What can Total Communications do for my business?

  1. Fuel a data-hungry workforce
    Employees will continue consuming richer and more data-intensive media – and telecoms costs will keep rising and absorbing an increasing amount of the organisation’s budgets. A business that thinks of communications in their entirety – and partners with a Total Communications services provider to accommodate all of these needs in a consistent and consolidated way – will have more visibility and control across the data needs of the business. That means a richer experience for everyone and a more manageable experience for the CIO.
  2. Improve operational agility
    Connecting every site, location and person in the enterprise is a heavy burden for a business to shoulder, particularly when it is expected to be seamless, consistent and cost-effective. A total communications strategy is the first step towards ensuring a business has the reach, depth and embedded intelligence it needs from one source.
  3. Keep your people connected
    By consolidating your communications into one manageable service, otherwise known as unified communications, you can make your customers more accessible and your employees more contactable.
  4. Build new business models using M2M
    Businesses today can look to deploy innovative technologies such as machine-to-machine (M2M) technology, collecting, analysing and exploiting M2M data to operate more efficiently and serve customers more effectively.

    M2M can turn a photocopier, chiller cabinet or an elevator into a source of data and insight which enables new business models. For example, a usage-based pricing model – such as billing for pages printed or distance travelled – would inherently link the value of the product to the outcome gained by the customer. In addition, machines alerting the right person when they need fixing or aren’t being exploited to their full potential will lead to improved operational processes and efficiencies in servicing.
  5. Get to market faster
    Cloud computing gives businesses the flexibility and scalability to add computing resources, specialist skills and assets when they are needed. Projects can be set up quickly to meet urgent deadlines, flex to accommodate bursts in demand, and – if necessary – terminated without creating any cost implications.

1Vodafone Total Communications Research, 2015


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