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Enterprise mobility, smartphones, geo-location, apps, cloud computing, mobile flexible working, business intelligence, M2M (machine to machine), consumerisation of technology.

As western economies recover from the recession, enterprises are seeking to restructure their legacy operations and achieve cost savings and productivity increases to exploit potential growth opportunities. Many are embracing enterprise mobility as their primary strategy.

Enterprise mobility encompasses a broad range of business opportunities, from smartphones, geo-location, apps and cloud computing to mobile flexible working, business intelligence, M2M (machine to machine) connectivity and the consumerisation of technology, to create a platform for innovation.

The analyst firm Gartner describes this as ‘context-aware’ computing and says that, by being able to understand locations, relationships and requirements, enterprises will be able to create new, innovative products and services.

The consumerisation of technology is accelerating this process, driving the development and use of apps, geo-location services and social networks. This is having a major impact on how businesses engage with customers and also the way enterprises collaborate internally and with their partners. The integration of social networking and the enterprise is likely to create the next wave of innovation.

Most enterprise data centres have been built over time and contain a legacy infrastructure. A wave of new global cloud-based providers offer managed services that include optimised virtualisation infrastructures and app development platforms. This is driving a large number of enterprises to outsource their infrastructure. Many are redeploying their IT teams to collaborate with business stakeholders on building customised applications.

Enterprise mobility is the other principal component. How do you manage your devices? What about security, global coverage, cost control? Vodafone Global Enterprise works with many of the world's leading organisations in realising the opportunities strategic enterprise mobility offers.

For example, TomTom sits in the intensely competitive navigation devices market. To maintain its market leader position, it developed an innovative services portfolio, including real-time traffic updates. The TomTom Traffic service, operating via Vodafone's network, provides real-time traffic reports and information on the best alternative routes to avoid congestion and delays.

Vodafone provided a single global SIM that TomTom uses in its devices, enabling it to offer affordable connected services to customers in 34 countries. This helped TomTom to transform its business and build and maintain its competitive advantage, with M2M connectivity at the heart of its customer proposition.

Enterprise 2.0 is happening now and the consumerisation of technology is creating a platform for innovation.

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