Fraud within the banking sector is an issue that concerns both the organisation and its customers, having a large impact on those affected.
Vodafone Global Enterprise was approached by a large pan-European banking organisation with a problem; how can we enhance the customer experience and help to prevent fraud?
The solution uses location-based services within mobile devices which places the customer at their point of withdrawal, to ensure no card theft has taken place. Designed to work across multiple banks, confirmations of transactions can be arranged via SMS for ease and speed.
"The unified messaging platform will benefit the customers with consistent communications and fraud prevention." Giorgio Mulas,
Innovation Champion, Southern Europe & Sub-Saharan Africa, Vodafone Global Enterprise
Fully incorporating this service into a customers’ banking creates a consistent and reassuring experience, whilst driving cost-savings at a management level for the financial institution.