Kraft Foods centralises European mobile communications

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Business need

Following its acquisition of Cadbury in February 2010, Kraft Foods Europe decided to consolidate its mobile communications with a single supplier, with the objective of providing a consistent user experience, building on the increased size and scale of the business while achieving efficiencies.


"We chose Vodafone Global Enterprise because it was the best placed organisation that could provide a truly integrated single solution across 12 of our European countries. By moving to a single supplier, we have been able to leverage economies of scale to significantly reduce our total cost of ownership."Nick Wright,

Procurement Manager, Kraft Foods

The solution

Kraft Foods Europe selected Vodafone Global Enterprise to provide voice and data services to its employees in 12 European countries, all through a single contract. Vodafone provides a competitive country pricing scheme and centralised top line reporting to simplify management for Kraft Foods.

Key customer benefits

  • With a single contract with Vodafone Global Enterprise, Kraft Foods Europe has reduced its overall spending on mobile communications significantly
  • Vodafone provides least cost country pricing, giving Kraft Foods greater predictability and clearer visibility of its mobile spend
  • A global account team at Vodafone Global Enterprise ensures that Kraft Foods receives consistent service resulting in high levels of customer satisfaction