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Highly mobile C-level executives who need fast access to IT support for non-traditional devices in the light of BYOD.

Consumerisation was challenging the bank’s IT teams to keep pace with technological evolution. It required a round-the-clock, VIP support proposition for around 100 highly mobile C-level executives using BYO laptops, tablets and smart phones while in the office and on the move.

The company’s IT organisation was faced with the choice to up-skill, implant a dedicated function to support the service or work with an outsource partner.


"Executives look to the latest must-have gadgets to stay connected and want to incorporate these devices into their working lives. This is generating demand for premium end-user support services." Curtis Barker,

Innovation Champion, Asia Pacific, Vodafone Global Enterprise

Following an executive-level conversation around our managed tablet proposition, we were tasked with designing the framework for a concierge service for non-traditional devices – one that would address the needs of senior, time-pressed, highly-mobile content consumers – and reduce the cost of technical support to the enterprise.

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